HQ: San Francisco, CA
 Professional Training & Coaching

Meet BetterUp

We exist to help people discover greater purpose and passion at work. BetterUp uses the latest research across the behavioral sciences to create the world’s most effective approach to organizational transformation. Evidence-based assessments and machine learning help match our partners with world-class coaches and personalized development strategies.


The BetterUp experience brings together world-class coaching, AI technology, and behavioral science experts to deliver change at scale — improving personal and organizational resilience, adaptability, wellbeing, and productivity. The results? Individual transformation meets organizational growth.  Working for BetterUp isn’t only about doing the right thing for people. It’s about making our world a better place.

Tech Challenges at BetterUp

At BetterUp, our mission is to help people everywhere live with greater clarity, purpose, and passion. As the world’s largest mobile-based personal development platform, we are helping people thrive through personalized 1:1 coaching, custom content, AI technology, and insightful progress tracking. While we are growing quickly, we deeply believe we are just getting started on a generational journey to make a difference. While we build to one day reach over 1 billion people, our impact is tangible on a daily basis. 70%+ of members on BetterUp report having an amazing or life- changing moment on BetterUp. Our environment is designed for those eager to turn their passion into impact by having a Bias Toward Action and demonstrating Extreme Ownership.


We believe that we do our best work when thinking divergently, making a call, using experimentation, and getting products to market quickly in collaboration with colleagues we admire. Our product development team lives and breathes lean startup principles, continuous deployment, and we’ve built a high-performing engineering culture where each team member is empowered to have an impact on our mission of transformational behavior change. We’re remote first and code primarily in Ruby on Rails and Javascript (Ember) while working closely and collaboratively with our cross-functional teammates.

Culture at BetterUp

Here at BetterUp, there are three roles we all play: First, we are OWNERS of BetterUp. Next, we are CITIZENS. Lastly, we are… whatever it is we do here! As CITIZENS, we are all cultural co-founders. This means there are no bystanders; we all play a very important role in what BetterUp is, and will be!

BetterUp: Mosaic of Coaches

In their own words, 20 professional coaches from BetterUp describe how they work with people from all walks of life, helping to guide insights, face challenges, and shape breakthroughs. As varied as the stories are, they have common threads in building trust, taking risks, and growing leaders.

Our Commitment to Diversity and Inclusion

We’re a diverse group of thinkers, doers, and innovators. And we invest in our people through coaching and training to fuel our ability to revolutionize personal and professional growth and help our members live better lives. We prioritize diversity, equity, inclusion, and belonging education for every employee and have created our Belonging@BetterUp program to build practices that foster cultural inclusion and workplace belonging.

Meet Our Team

We're Hiring!

  • Engineering Manager


Articles about BetterUp