Ritual is looking for a world class marketing leader to be Chief Marketing Officer. Reporting to the CEO, this person will further develop and champion the Marketing strategy and team by overseeing all aspects of marketing. They will drive the marketing roadmap and strategic vision for Ritual helping the company to better understand its consumer and ultimately further the brand’s already commanding place in the market. The CMO will be responsible for leading, developing, and growing all aspects of marketing.
What You'll Do:
Develop, manage & mentor the marketing team into a best-in-class organization that is inspired to deliver against marketing & company goals on a daily basis. Give team members the tools, guidance and confidence that will create progressive career tracks for each individual contributor.
Build a strategic marketing plan with innovative campaigns that are driven by creative, online & offline efforts, brand & direct marketing, as well as community building .
Develop a comprehensive cross-platform digital engagement strategy that encompasses social, loyalty, and in-store experience and ultimately drives significant new customer and revenue growth.
Collaborate cross functionally with various internal teams such as creative, product, engineering etc., to help the organization define the marketing message and digital tools related to store design, online and mobile ordering, in store activation and loyalty programs.
Partner closely with creative team to develop and deliver on creative strategy in line with overall brand values in order to increase brand visibility and awareness to drive audience reach and maximize revenue.
Develop & manage the marketing budget through comprehensive demand plans that allow for optimization to ensure activities are effective, efficient and deliver successful ROI metrics.
Apply both analytical diligence and consumer behavior intuition to identifying unique, compelling opportunities to put the Ritual brand and product stories in front of new audiences.
As a key part of the management team, drive and foster true partner relationships across peer groups and office functions.
What You Need:
Experience. 15+ years of well-rounded marketing and senior leadership experience, working with consumer-facing brands that have a passionate end-user.
Knowledge. A strong understanding of the different marketing components including growth, brand, and CRM to see how they all work together to drive a successful business.
A vision of where Ritual needs to be from a business, personnel and technology perspective.
Best-in-class brand builder and storyteller; proven success crafting brands from the ground up.
A proven track record of dramatically increasing brand engagement and generating business growth.
Strong digital knowledge and understanding of the evolving media landscape.
Deep knowledge of how to use both online & offline channels and tools to build both a brand and a customer base.
Proven ability to develop and execute a strategic marketing plan that leverages brand insights with a comprehensive tactical marketing plan evaluated against a set of business metrics.
Highly analytical; able to make data-driven decisions and establish effective metrics to approach marketing strategy & spend, while not losing sight of the brand.
Excellent cross-functional leader who is entrepreneurial and excels at both high-level thinking and execution and is effective at managing change in a fast-moving and constantly evolving business.
Who You Are:
Entrepreneurial and innovative thinker with a scrappy mind-set.
Ability to work in fast paced environment and execute strategy with limited input.
High emotional intelligence and self-awareness, which encourages positive energy and passion throughout the organization.
Passion and Interest in health & wellness Team oriented leader who values culture and winning together.
Since launching in October 2016, Ritual has grown to be a cultural revolution in the health industry. We’re not about pseudoscience, half-truths or health fads. We are simple, effective, and backed by real science. We have some pretty great benefits & perks related to our office environment, however, they have been limited due to the global health situation. See below for our adjusted available benefits + perks until we can get back into the office together!
● Medical/Dental/Vision/Life Insurance
● Healthcare & Dependent Care FSA
● Equity participation
● 401k Match – Up to 4%
● Pet Insurance
● Free Ritual Forever
● Unlimited PTO – 10 days minimum to keep you fresh
● 18 paid holidays
● Bi-Annual Performance Reviews
● “Ritual First Fridays” – Entire company takes off the first Friday of each month while we are working remotely
● 12 weeks paid maternity/paternity leave and we cover health insurance during any additional time taken under-protected baby bonding time off
● Periodic group workouts with trainers on Zoom
● Work from Home stipend
● Childcare stipend (monthly expense)
● Flex time for returning to work birth-parents
Ritual is an Equal Opportunity Employer. We are committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together.
Based in sunny Los Angeles, Ritual is a direct-to-consumer health brand that believes it’s crucial to know not just what you’re putting into your body, but why you need it in the first place.