We design and quickly mainstream field-tested civic engagement innovations with and for nonprofits amplifying the power of historically disenfranchised communities. We do this because we believe that nonprofits doing innovative civic engagement work will build a more equitable and just society.
Our organization was born in the wake of the 2016 election as a grassroots, volunteer-led initiative. Over the next four years, our work took off and we became a team of 30 full-time staff in 2020. From 2016 to 2020 our work focused singularly on designing and quickly mainstreaming field-tested voter engagement innovations that spark non-activists to mobilize their friends to vote. We succeeded in developing and quickly mainstreaming a suite of elegant, user-friendly and non-proprietary innovations that RCTs suggest yielded over 15,000 net votes in historically disenfranchised communities. As one example, we designed and quickly mainstreamed ‘polling place vote tripling’. Dozens of major partners used this innovation in 2020, including When We All Vote and Fair Count, ultimately resulting in over 10,000 canvasser-hours of polling place vote tripling that produced tens-of-thousands of relational conversations. This innovation was featured in The Washington Post, The New Yorker, and The New York Times.
We are looking to hire a Design Researcher or Senior Design Researcher to work closely with our Civic Engagement Partnerships team as we refine and further scale our two vote tripling tactics to boost voter turnout in partnership with leading voter engagement groups. The Design Researcher or Senior Design Researcher will play a critical role working with national, state, and local partners to optimize our existing tactics so that they produce more net votes by making those products (a) higher impact and (b) easier for our partners to implement at scale.
Our tactics are simple, elegant, and field-tested, and can be quickly mainstreamed. The two existing tactics in the Design Researcher/Senior Design Researcher’s portfolio are the voter engagement tactics we designed based on behavioral science research and field-testing, and then scaled in 2020:
1. Vote tripling: asking voters to take a pledge that they will remind three friends to vote, then asking the voters to name the three friends they’ll remind; the voters receive a personalized reminder before Election Day.
a. Canvassing vote tripling: collect vote tripling pledges while going door-to-door or talking to many potential voters in high-traffic areas such as outside of a concert or supermarket
b. SMS vote tripling: collecting vote tripling pledges via texting, including by (1) reaching out to voters who have already voted early and asking them to remind three friends to vote (“Early voter SMS vote tripling”); (2) reaching out to voters who have not yet voted (“Classic SMS vote tripling”)
c. Other forms of vote tripling: collecting vote tripling pledges over the phone, or over social media platforms like Instagram, Facebook, etc.
2. Polling place vote tripling: asking voters who have just cast a ballot to stop and immediately text 3 friends to remind them to vote before leaving the polling place
Examples of questions the Design Researcher might tackle include:
1. How can we design canvassing vote tripling (e.g. scripts, implementation practices, etc.) to make it easy for canvassers to implement, collect the maximum pledges, and yield the greatest impact?
2. What design of SMS vote tripling (e.g. scripts, implementation practices, etc.) yields the greatest engagement (and impact) in bilingual and non-English speaking communities?
3. How can we optimize engagement (and impact) on digital platforms?
A successful candidate will be:
1. Excited about the opportunity to marry organizing with innovation
2. Driven to help organizations that serve historically disenfranchised communities succeed in their missions to engage with voters
3. Experienced in user research, human-centered design, or similar fields
**Please note that due to the nature of our work we are unable to hire any individuals who aren’t US Citizens or who don’t currently have green cards.**
This role is full-time. We’re open to either a short-term or long-term contract.
We design and quickly mainstream field-tested civic engagement innovations with and for nonprofits that amplify the power of historically disenfranchised communities.