Public Relations Lead
Remote
About the Role:
At Zeus Living, we believe housing shouldn’t constrain how, where, and when you want to live. You should be free to follow opportunity, curiosity, love, desire, friends, and family—and not just when your lease runs out. That’s why we’ve created a new, modern mode of housing, making it easy to live well—reliably, safely, comfortably, even stylishly—wherever, whenever.
At the center of everything we do are our people—our customers, partners, and our Zeus team. We wouldn’t be anything without them. That’s what our founders knew when they started Zeus Living in 2015, setting out to make renting a home easier. The goal then—and now—is to remove the stress of finding housing.
We’ve grown a lot since we started, and today we’re a hardworking team of creators, problem-solvers, and strategists who enjoy each other’s company and believe in what we do. Based in San Francisco and backed by Airbnb, Comcast, Bowery, and Initialized Capital, we’ve raised $90M in funding.
Zeus Living is poised to turn the highly fragmented residential rental market on its head. We provide flexible, furnished homes that offer real value without sacrificing quality, paired with a high standard of customer service so residents are free to chase opportunity, happiness, and experiences, anywhere in the country, and eventually anywhere in the world. Our team is made up of entrepreneurial, collaborative, and curious people and we’re looking for an experienced, creative, and versatile PR professional to join us. This person will be critical in communicating our purpose and mission to the world.
The Public Relations Lead is responsible for driving all media endeavors and developing stories on product and business initiatives that drive press and brand awareness. They will be responsible for generating impactful PR campaigns about a new category—FlexLiving—and securing editorial coverage in national, regional, trade, digital, real estate media, consumer lifestyle, and social media outlets. They will also find channels and partners to publish our content.
We want a strategic PR professional who can execute—someone who drives critical KPIs—while diagnosing areas of opportunity and building roadmaps for new initiatives. This position requires outstanding communication and writing chops. You must be results driven, have an eye for detail, and can push the creativity envelope.
What You'll Do (PR):
- Pitch stories to local, regional, national, and industry media outlets to expand Zeus Living’s presence and reputation the world over
- Develop stories and media opportunities that keep Zeus Living at the forefront of all changes in the competitive landscape
- Translate key data and research projects into communication narratives, new blog posts, speeches, and media opportunities
- Provide strategies for dealing with difficult issues publicly
- Drive opportunities for thought leadership for our executive and senior leadership teams, including media stories, op-eds, conference attendance, panel participation, press conferences, etc.
What You'll Do (Content and Distribution):
- Collaborate to produce top-performing blog content, including stories highlighting the FlexLiving lifestyle, such as resident profiles, design spotlights, and trend reports
- Put together content and Twitter strategy geared towards spotlighting Zeus Living as the industry leader and leveraging unique market insights
- Develop new channels to publish our content, including affiliate partners
- Work with Brand team to create and manage a catalog of images, quotes, soundbites, videos for use on blogs, social media, presentations, and reports
What You'll Do (Reporting):
- Perform weekly, monthly, and quarterly analysis and reporting that demonstrated impact (PR hits, organic traffic, etc)
About You:
- A PR pro with 7+ years of hands-on experience and a proven track record of securing media placements
- You have turned business and consumer insights into strong pitches that have secured coverage in national, Tier 1 media outlets
- A strategic thinker who can simultaneously stays on top of tactical execution
- You have relentlessly high standards and are detail oriented
- You love writing, have strong storytelling skills, and capable of quick turnaround
- You are able to work independently and take initiative
- You understand the role of content in developing media opportunities and are able to create blogs and snippets that garner attention
- You aren’t content settling for the status quo, but have a growth mindset and are scrappy, proactive, and resourceful
- Developed written materials, including reports, communications plans, statements, press releases, fact sheets, FAQs, and other supporting material
- Support media relations activities including list building and maintenance, media monitoring, and reporting
This position provides an incredible opportunity to tell new stories about how we live, shape a brand, drive growth, and propel Zeus Living as the leader in the FlexLiving category.
